Publishers must:Have and adhere to a privacy policy that discloses the collection, sharing and use of information that occurs on websites, apps, email publications. or other properties clearly as a result of your use of Google advertising services The privacy policy must disclose that third parties may place and read cookies on users' browsers. or use web beacons to collect information as a result of the display of advertisements on the website.
Publishers must:Does not use device fingerprints or local shared objects (e.g. Flash cookies, browser helper objects, HTML5 local storage) other than HTTP cookies or mobile device identifiers. These are user resettable and designed for use in ads. Never transmit any information that Google could use or recognize as personally identifiable information. or information that permanently identifies a particular device (such as a mobile phone's unique device identifier, if the identifier cannot be reset) Must not use our services to identify or facilitate the identification of users. or combining personally identifiable information with previously collected general information. without any clear announcement from such merger or without the user's prior acknowledgment You shall not attempt to extract aggregated data reported by Google. without the consent of the user
Where a publisher collects, processes or discloses information that identifies or uses it to infer the precise geographic location of an end user, such as from GPS, WiFi or cell tower data.
Publishers must:Use interstitial ads or timely notifications to disclose to users the purposes for which their data may be used (i.e. ad personalization; analytics and attribution, if applicable), and to note that such information may be shared with partners. Obtain explicit consent (e.g. opt-in) from end users before collecting, processing or disclosing such data. transmit such information to Google in an encrypted state or through an encrypted channel; and The collection, processing or disclosure of such information is disclosed in all applicable privacy policies.
Google relies on the Standard Contractual Clauses (SCC) for the transfer of personal data relating to online advertising and measurement out of Europe for services for which Google acts as a data processor. The Google Ads Data Processing Terms include the SCC issued by the European Commission. (to help legalize data transfers under the GDPR) and the applicable UK SCC. (to help legalize transfers under the GDPR when included under UK law) as required for the relevant transfers; Similarly, for services for which Google acts as a data controller, the Google Ads Data Protection Terms between Data ControllersIt includes both the SCC issued by the European Commission and the relevant UK SCC. as necessary for the transfer of relevant data
If partners process personal data from the European Economic Area United Kingdom or Switzerland This is Google's data obtained from the Partner's use of Google Ad Manager.The Partner may use such personal data only with the consent of the relevant data subject. Partner shall provide a level of protection for such personal data that is at least equivalent to the requirements of the SCC; and If the Partner determines that he or she is unable to comply with the above requirements Partners must notify Google in writing. and cease the processing of personal data or take reasonable and reasonable steps to compensate for the failure to comply with such requirements.
If you use Google's advertising services on websites or sections of websites that are covered by the Children's Internet Privacy Protection Act (COPPA), you must:Notify Google of a site or section of websites covered by COPPA using Google Search Console, tag ad requests using the AdMob SDK , or tag websites, apps, or ad requests for child-directed treatment. Do not use interest-based advertising. (including remarketing) to target the following segments:Past or current activities of users you know are under 13; or Past or current activity on websites targeted to users under 13
You shall not do the following.Display ads that Google displays on screens that contain malicious software or "malware" that can cause harm or unauthorized access to your computer, device or network.
Examples : computer viruses, ransomware, worms, trojan horses, rootkits, keyloggers, dialers, spyware, fake security software. and other programs or apps dangerous Show ads that Google displays on the offending screen. Google Unwanted Software Policy
Example : Lack of transparency in full disclosure of the functionality of the software or its potential effects after the software is installed. Failure to display terms of service or end user license agreements. Attaching software or applications without the user's knowledge System changes without user consent making it difficult for users to disable or uninstall the software; failing to properly use publicly available Google APIs when interacting with Google services or products;
Learn more about malware or unwanted software. better ad standards
You shall not do the following.Display ads that Google displays on screens that are not compliant. better ad standards Please go to the website of Coalition for Better Ads to learn more about the types of ad experiences that are not allowed.
You shall not do the following.Show ads that Google shows on the domain used. ads.txtThis does not include you as an authorized seller of inventory on file.ads.txt
For publishing partners The parent publisher must verify that the child publisher added the file. ads.txtImmediately into the subdomain The master publisher is an authorized seller of sub-inventory.
Google must comply with the sanctions and export controls that Office of Foreign Assets Control (OFAC) of the United States Department of the Treasury US Department of Commerce Bureau of Industry and Safety As a result, Google's publisher products are not available to publishers in the following countries or territories:Crimea Cuba It is also known as Donetsk People's Republic (DNR) and Luhansk People's Republic (LNR). Iran North Korea Syria
You may not use Google's publisher products for or on behalf of individuals in the embargoed countries or regions listed above.
In addition, any juristic person or individual is prohibited from Google's products for publishers may also be used by entities or individuals that are restricted by trade sanctions and applicable export laws. or acting on behalf of or on behalf of such restricted entities or natural persons using Google's Publisher Products.
Publishers must comply with applicable boycott and export regulations. This includes OFAC sanctions and agrees not to cause Google to violate these Terms. You may not use Google's Publisher Products for or on behalf of a restricted entity or individual. and Google's publisher products may not be used for or on behalf of any entity or individual located in an embargoed country or region. Spam Policy for Google Web Search
You shall not do the following.Display ads that Google displays on screens that contain malicious software or "malware" that can cause harm or unauthorized access to your computer, device or network.
Examples : computer viruses, ransomware, worms, trojan horses, rootkits, keyloggers, dialers, spyware, fake security software. and other programs or apps dangerous Show ads that Google displays on the offending screen. Google Unwanted Software Policy
Example : Lack of transparency in full disclosure of the functionality of the software or its potential effects after the software is installed. Failure to display terms of service or end user license agreements. Attaching software or applications without the user's knowledge System changes without user consent making it difficult for users to disable or uninstall the software; failing to properly use publicly available Google APIs when interacting with Google services or products;
You shall not do the following.Display ads that Google displays on screens that are not compliant. better ad standards Please go to the website of Coalition for Better Ads to learn more about the types of ad experiences that are not allowed.
You shall not do the following.Show ads that Google shows on the domain used. ads.txtThis does not include you as an authorized seller of inventory on file.ads.txt
For publishing partners The parent publisher must verify that the child publisher added the file. ads.txtImmediately into the subdomain The master publisher is an authorized seller of sub-inventory.
Google must comply with the sanctions and export controls that Office of Foreign Assets Control (OFAC) of the United States Department of the Treasury US Department of Commerce Bureau of Industry and Safety As a result, Google's publisher products are not available to publishers in the following countries or territories:Crimea Cuba It is also known as Donetsk People's Republic (DNR) and Luhansk People's Republic (LNR). Iran North Korea Syria
You may not use Google's publisher products for or on behalf of individuals in the embargoed countries or regions listed above.
In addition, any juristic person or individual is prohibited from Google's products for publishers may also be used by entities or individuals that are restricted by trade sanctions and applicable export laws. or acting on behalf of or on behalf of such restricted entities or natural persons using Google's Publisher Products.
Publishers must comply with applicable boycott and export regulations. This includes OFAC sanctions and agrees not to cause Google to violate these Terms. You may not use Google's Publisher Products for or on behalf of a restricted entity or individual. and Google's publisher products may not be used for or on behalf of any entity or individual located in an embargoed country or region.
